5 Things to Take into Consideration About your Product Page

Designing and planning store Product Page - Matching your Product Page with your product is one of the most important actions when building your brand’s online store.

1. Using a generic pre-made template can often damage your brand. Generic pages are usually less informative and less attractive to our customers since they are not adapted for our target audience but rather to a general undefined audience.

For best matching the page to our product and our target audience, we can add different sections besides the product description and product images.

2. The proper page breakdown should be in this order: very important information, less but still important information, general information about the brand, return policy, delivery information, etc. It’s crucial to keep the page flow intuitive and convenient for our users so the purchasing process is clear, easy and pleasant.

3. Think about elements that can help "convince" the customer, such as whether there is a money-back guarantee or free shipping policy with each purchase, be sure to state that since all of these and more are elements that increase conversion rate, and make you a reliable, trustworthy and stable brand.

4. Think about information that is important for the customer to know at the time of purchase, for example, when will they receive the shipment (do not wait until the checkout to reveal that the suit he wanted to buy for his friend's wedding next week will only arrive in three weeks, it may create a serious and irreversible resentment).

5. More important details that must appear on the site are - what is the return policy in case of the customer not liking the color or getting the wrong size;

if you sell clothes, attach a size guide, since the general S, M, L, XL sizes can be interpreted differently.

Always think about how you can make it easier for your customers and incorporate important information in the same place to prevent them from wandering off to other pages searching for more information.