Sell The Problem You Solve - Not Just The Product.

Purchases are usually made based on need or emotions ("I want this so much!").

When presenting your products, try to be focused on the messages you convey.

Whether you're promoting an ad on social media, writing a blog post, or a "Call to action" on a website banner, it's always more beneficial to choose a targeted message about a series of products or a specific product, rather than general messages about the brand.

Target audiences are usually looking for products that meet their needs, whether it's an emotional need, or a need for something real - a product that will solve a problem, make it easier for general everyday life or a certain action - so when we talk about our products, we need to think:

What problem we are solving?

What need do we fulfill?

The purchase comes from an internal place and not because the customer has read a product description mentioning its color or shape.

Here are some of the reasons for purchases:

- Because customers need this specific product (e.g they just need a new shaving razor)

- Because we just described their problem and hit the jackpot (“Obviously I need this exact one! You just described me here!”),

- Because they saw others enjoying it and they also want to feel the same (the latter can be achieved by attractive reviews of a specific product on the website product page).

While writing your content, handling your visuals and the marketing messages you promote, take all of these into consideration.