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Brand Strategy

& Identity Design

Design isn’t just how your brand looks; it’s how it feels, connects, and sells.

Your brand is more than a logo. It’s the voice, story, and emotion that make people choose you over anyone else.

At UL-UX, we combine strategy and design to help your business stand out with clarity, confidence, and consistency. From uncovering your brand essence to crafting every visual element, we make sure your brand doesn’t just look beautiful, but works beautifully too.

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lay the foundation

Brand Strategy

Every powerful brand starts with clarity.
Through discovery sessions, competitive research, and audience psychology, we define what makes your brand truly different and how to communicate that across every touchpoint. Please note: This stage is Pre-Design, not including the logo and branding design yet.

$1200

WHAT’S INCLUDED

  • A deep-dive conversation to understand your vision, goals, and audience, so we can uncover what makes your brand truly unique. (you’ll also receive our brand questionnaire to fill in with all the important things we need to know about your dream brand)

  • We define the heart of your brand: what you stand for, why you exist, and how you want to make people feel.

  • Research-backed insights that reveal who your audience really should be and how to stand out in your market.

  • A practical guide to speaking consistently across every platform, from captions to campaigns, entailing your brand story and how to use storytelling in your brand.

  • We define your brand’s personality in words, so your content always feels “on-brand” and unmistakably you.

  • A clear, strategic statement that captures your brand’s essence, plus tagline concepts that make it memorable.

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Bring it to life

Brand Identity Design

Once the foundation is strong, we bring your brand to life visually.
Your logo, colors, and typography become part of a cohesive system designed to make your audience remember and trust you instantly.

(Not sure where to start? Take our 2-minute quiz)

$800

WHAT’S INCLUDED

  • A timeless logo designed to reflect your story, with flexible variations for every use, from print to digital.

  • Carefully curated colors and fonts that express your personality and make your brand instantly recognizable.

  • All logo files and assets prepared for web, print, and social, organized, licensed, and ready to use with clear guidelines on how to use them, including merch and real life mockups.

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Go all in

Full Brand Experience

For brands ready to go all-in! this is our signature, full-scale experience.
We’ll develop your strategy and identity together, creating a brand that feels intentional from every angle.

$2400

WHAT’S INCLUDED

  • We start with clarity, defining your brand story, voice, and audience before moving into design. (see the first package description for the full scope)

  • Your brand brought to life with a complete visual toolkit, logo suite, typography, colors, and more.

  • A beautiful document outlining how to use your new brand consistently across platforms.

  • Editable launch visuals that help you present your new brand confidently from day one.

  • Including one product packaging design+3 variations, shipping box design, 3 stickers, thank you card/care guide postcard for a full unboxing experience for your customers.

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MEET US

✨

MEET US ✨

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A woman with light brown hair, wearing a black blazer and houndstooth skirt, is holding a pink telephone receiver to her ear, standing in front of a whiteboard with various papers, sketches, and images attached.

MEET YAEL

I started UL-UX back in 2017 with one clear mission: to help brand owners turn their ideas into visuals that actually work.

designs that not only look beautiful, but tell a story, connect with people, and sell with confidence.

What began as a solo project quickly became a global studio, trusted by more than 600 brands worldwide.
Today, we bring together strategy, storytelling, and design to craft brand experiences that feel true to you and unforgettable to everyone else.

LEARN MORE

REASONS TO CHOOSE

UL-UX FOR BRANDING

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  • Number one inside a star-shaped badge with a black background and white border.

    Strategy Meets Storytelling

    We go beyond visuals, helping you build a brand that’s emotionally intelligent and market-ready.

  • Number two inside a star-shaped badge with a dark border.

    Tailored, Not Templated

    Every brand we design is built from scratch, uniquely crafted to reflect your values and audience.

  • Number three inside a star-shaped badge with a black background.

    Cohesive, Conversion-Driven Design

    From colors to copy, everything we create serves a purpose: to attract, engage, and convert.

  • Number four inside a white irregular shape with a maroon outline, on a black background.

    Award-Winning Studio, Boutique Experience

    You’ll work directly with our creative team, in a process that’s both high-touch and efficient.

  • Number five inside a star-shaped badge with a black background.

    From Idea to Launch (and Beyond)

    We help you think ahead, making sure your new identity feels flexible and ready to grow with you.

Check our client's brands in action

🎤

Check our client's brands in action 🎤

RECENT
BRANDING PROJECTS

SEE OUR FULL PORTFOLIO

  • "Yael and her team are gold! I really want to keep them all to myself "

    Yael and her team are gold! I really want to keep them all to myself however, I am here giving a 5 star golden recommendation so you can enjoy the fun and professionalism that comes with working alongside her. She is ace! Thank you Yael, Jessica and team

    - Paula
    Patch Love Founder

  • "Yael was a pleasure to work with and very professional throughout."

    Yael did a wonderful job interpreting our brand and creating a wide breadth of options for our initial mood boards. From there, we narrowed the style down to two mood boards and combined elements of each, while still incorporating some new elements. Yael was a pleasure to work with and very professional throughout. She was responsive and adaptable with each revision which I really appreciate. The final document looks great and will be helpful as we continue to build out our brand

    – Olivia
    Maison Reforme

  • "Her deep understanding and proactive communication made the process seamless"

    Working with Yael was an absolute delight! Her deep understanding and proactive communication made the process seamless, and the professionalism and visual appeal of the brand alignment were top-notch. Highly recommend her for brand logos and brand style guides! 👌

    - Njais

    New Jersey Association of Independent Schools

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Work with us

READY TO BUILD A BRAND PEOPLE REMEMBER?

Let’s create a story, a strategy, and a visual identity that make your brand impossible to forget.

SCHEDULE A DISCOVERY CALL